There’s been a significant shift in where advertising dollars are spent over the last couple of years. Mostly because so much of what we know has turned digital and in order to keep up with the Jones’, online advertising better be in the mix.
What’s been most interesting to watch is how & where advertisers are spending their budget online.
Traditional advertising is usually found in print, TV, radio or outdoor/environment. And advertisers have a pretty good understanding the scope & limitations of each medium. For example, print advertising is found in magazines, newspapers, posters, flyers, etc. But what about online advertising - what’s the scope of this medium?
Honestly, I don’t know if there’s a clear set of parameters of what’s considered online advertising. Sure, you can start with the basics, such as banner ads, text based ads, email campaigns…
With the invasion of social media & online viral marketing, it seems like anything goes. For example, a Japanese clothing retailer recently launched a viral video ad campaign – no glitz – no glam – no words. Just ordinary women wearing the retailer’s clothing. But here’s the catcher – the women were doing something very ordinary, but quirky at the same time.
Advertisers are constantly testing news ways to capture their audience online - Facebook, MySpace, YouTube, Flickr – just about any popular social site. But no one has found the magical mix.
Have you unlocked the magic?
