What’s been most interesting to watch is how & where advertisers are spending their budget online.

Traditional advertising is usually found in print, TV, radio or outdoor/environment. And advertisers have a pretty good understanding the scope & limitations of each medium. For example, print advertising is found in magazines, newspapers, posters, flyers, etc. But what about online advertising - what’s the scope of this medium?

Honestly, I don’t know if there’s a clear set of parameters of what’s considered online advertising. Sure, you can start with the basics, such as banner ads, text based ads, email campaigns…

With the invasion of social media & online viral marketing, it seems like anything goes. For example, a Japanese clothing retailer recently launched a viral video ad campaign – no glitz – no glam – no words. Just ordinary women wearing the retailer’s clothing. But here’s the catcher – the women were doing something very ordinary, but quirky at the same time.

Advertisers are constantly testing news ways to capture their audience online - Facebook, MySpace, YouTube, Flickr – just about any popular social site. But no one has found the magical mix.

Have you unlocked the magic?

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Vending machines usually advertise many attributes of the products it’s selling. What would you do if you came across a vending machine that advertised it’s products ingredients as a surprise? Would you still buy it?

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You know, I’m the process of moving. Too bad these little critters don’t make house calls.

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If only this were real, then I’d use my Spiderman super webs to sneak a piece. Wonder how long it would take to eat one whole square?

PDXpo means many things to many people. In its third year under the banner of PDXpo, AIGA Portland is excited to provide this showcase to the creative community. The Expo is an opportunity to stay connected with Portland’s most notable graphic arts vendors and service providers and get real-world answers to design questions; from education, to ink and interface.

Creatives are invited to join AIGA Portland Thursday, March 27 at Portland Center for the Performing Arts as Alicia Johnson and Hal Wolverton, Executive Creative Directors at Euro RSCG in New York, reflect on Portland, and present the creative work their firm created for Amnesty International, the Sundance Channel and Miller Genuine Draft, among others. Experience the work of their notable collaborators; the designers, artists, agencies, directors, animators, photographers, writers and musicians who call Portland home. Plus, you’ll get a peek at how their next chapter in New York, shaping Jaguar and the world’s most memorable luxury brands, is playing out for two of our city’s most formative design icons. Keynote begins at 8:10 p.m., Winningstad Theater, PCPA.

Thursday, March 27, 2008
5:30 pm - 9:00 pm
Portland Center for Performing Arts: The Winningstad Theater
1111 SW Broadway, Portland OR 97205
503-432-2917

Ticket Information
Tickets available in advance (beginning March 20) at the PCPA Box office located at:
1111 SW Broadway, Portland OR 97205. 503-432-2917.

$12 AIGA members / $17 non-members (includes Expo and Keynote)
FREE* AIGA student members / $7* Student non-members (includes Keynote only)

Go green with carrier pigeons…

…Yo - straight outta Cape Cod , we’re keepin’ it real…

Drum roll please…

The 50th Annual Rosey Award Winners are…

Overall Best in Show

Title: Videogame

Agency: W+K

Client: Coca-Cola

Overall Judges Favorite

Title: The Leader

Agency: w+k12

Client: MTV Switch

___________________

Title: Provocateur

Agency: BENT Image Lab

Client: Lux

Interactive: Advertising/Websites

Excellance

Title: Swing Portrait

Agency: W+K

Client: Nike

___________________

Title: Its Red Again

Agency: W+K

Client: Starbuck’s Corp.

Interactive: Micorsites/Landing Pages

Excellance

Title: Nike Golf - Ignite

Agency: Summit Projects

Client: Nike Gold US

Interactive: E-commerce/Transactional Website

Excellance

Title: www.drmartens.com

Agency: Summit Projects

Client: Dr. Martens

Sales Material: Advertising Poster

Rosey

Title: the Compass

Agency: NEMO Design

Client: Nike6.0

Sales Material: Sales Kit/Dealer Aid/Ad Specialty

Excellance

Title: Nike6.0 SUPERBALL

Agency: NEMO Design

Client: Nike6.0

Sales Material: Point of Sale

Excellance

Title: 6.0 at Active

Agency: NEMO Design

Client: Nike6.0

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Title: St-Germain Case Pack Floor Display

Agency: Sandstrom Design

Client: Cooper Spirits International

Corporate Identity: Logo

Rosey

Title: mint

Agency: Sandstrom Design

Client: Mint

Self-Promotion: All Media

Exellance

Title: Ant Hill Marketing, Ebbets Filed Flannel Proposal

Agency: Ant Hill Marketing

Client: Ant Hill Marketing

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Title: April Fools

Agency: w+k 12

Client: W+K

Packaging: Single

Rosey

Title: ULLR Bottle

Agency: Leopold Ketel & Partners

Client: Hood River Distillers

Advertising Arts: Illustration, Single

Rosey

Title: Nike6.0 Superball

Agency: NEMO Design

Client: Nike6.0

Integrated Campaign: Advertising, Design, Interactive, Out of Home

Excellance

Title: St. Germain Integrated Campaign

Agency: Sandstrom Design

Client: Cooper Spirits International

Public Service: Traditional TV

Excellance

Title: MTV Global Warming

Agency: Food Chain

Client: MTV

Direct Response: Single

Excellance

Tile: Kuni Box

Agency: Coates Kokes

Client: Kuni Automotive

Radio: Single

Rosey

Title: Cool, Cool Sea Lions

Agency: Leopold Ketel & Partners

Client: Oregon Coast Aquarium

TV: Single, Budget $50k+

Rosey

Title: I Feel Pretty

Agency: W+K

Client: Nike

TV: Single, Budget $50k-

Excellance

Title: Nike6.0 Vertigo

Agency: NEMO Design

Client: Nike6.0

TV: Series (3+), Budget $50k+

Excellance

Title: Nike6.0 Superball

Agency: NEMO Design

Client: Nike6.0