KWDesigns

One of the most recognized rebus advertisements finally enters the world of Web 2.0. An article put out by The New York Times today stated that the “I Love New York” website finally got a face lift earlier this year (courtesy of Saatchi & Saatchi). In the ad world, it’s critical to not only keep up with the Jones’, but to stay two steps ahead. Advertisers know that they’re only as good as their last ad. Many advertisers have been reluctant to extend their media mix into the online sphere. Why? They’re comfortable with the traditional status quo of print, outdoor, radio & TV. The power of the Internet has been underestimated - until recently. Ad agencies & their counterparts are flocking to the Internet to claim their stake in this virtual goldmine.