Ads we love to hate

Categories:  Advertising, Branding

Feeling the need for some random, obscure visual entertainment?

I don’t even know where to begin with this ad. Is that support to be ‘Pepsi’ spewing out from the cap? Looks more like tall, dried weeds. Shame shame.

This poor guy who went from cool dude with a kickass car named KIT to this? (I admit it, I was a die hard Knight Rider fan back in the day. Loved the theme music. According to his website, Knight Rider will be returning in September).

So what happened to the Hoff? Appears he has quite the following, ranging from faithful fans to being the butt of everyone’s joke. Came across this hilarious site dedicated to ‘wax on, wax HOFF’. Maybe these guys should check out the wax on, wax HOFF method.

hasselhof-pepsi.jpg

This is just down right scary. I’m all for shock value, but this takes it to a new level. According to their campaign brief:

Target group:
Young people - usual batteries consumers

Campaign objectives:
Brand building - target penetration

Reason for rejection:
The proposal was rejected by the client, Energizer Holdings.

Who’s conducting the research here? Brand building - target penetration? More like brand killing with electrocution.

rejected_energizer_chile.jpg

Wait for the ‘bling’? Ok, guetto super star. First of all, I don’t see any ‘bling”. Who’s the target audience here? I highly doubt the individual who’s going to ‘abstain’ is going to refer to an engagement ring as bling. We’re not talking to ‘Jenny from the block’.

waitforthebling.jpg

I did a Google image search for the term ‘bling’& this is what came up in the first page results…

bling.gif

I don’t think this dude is gonna abstain from anything before he gets his bling.

One Comment to “Ads we love to hate”

  1. Christian | August 8th, 2007 at 7:05 pm

    Dude, the Hoff is the MAN - love it!

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